Communication is key to any good relationship – especially that of your business and its customers

Good marketing communications (marcomms) delivers effective messages to the marketplace.

We devise marketing communications plans aligned with your business objectives and targets. Every product and service is unique and how your message should be communicated to your target audience depends on numerous factors. There is no ‘one size fits all’ solution.

At Smye Holland Associates we use techniques including websites, online communications, media relations, direct mail and advertising – as well as exhibitions, competitions and events – to communicate your message to your target audience. We also use numerous social media outlets (Facebook, Twitter, YouTube and others) and manage blogs for our B2B clients.

In addition, we help our clients to formulate marketing strategies covering not just communications but also fundamental issues of market segmentation.

We provide a fully integrated marketing communications service, from campaign planning through to complete programme implementation. We are also able to take care of specific ‘one off’ projects within campaigns being managed in-house by a client.

Among other things, marketing communications can include:

• Website design and build
• Corporate identity guidelines
• Corporate stationery
• Press and media communications
• Public relations
• Presentations – creation and delivery training
• Online communications
• Creative design and print
• Advertising
• Company literature
• Direct mail – hard copy and email campaigns
• Print management
• Exhibitions and display